'My long hair air-dries perfectly, with no 'squeaky' texture. It is shiny and falls in loose waves, like it did when I was a kid'
The writer’s hair, post–New Wash. Photo: Courtesy of the writer Describing a shampoo as “cult” is like describing a laundry start-up as “revolutionary,” or a Katy Perry outfit as “iconic.” The adjective mocks its own premise. I understand this. But I am going to write about a cult shampoo anyway, because “cult” is the only way to describe this bottle of enigmatic, white goo.
But the results are wild. My long hair air-dries perfectly, with no “squeaky” texture. It is shiny and falls in loose waves, like it did when I was a kid. I don’t need to blow-dry it. My chronic flaky scalp is gone forever. I customarily wash my hair every three days. With New Wash, once a week. When friends remark that my hair looks nice, it’s fun to say, “I haven’t shampooed in six months.” Which is technically accurate.
$6 Buy at Ulta Beauty Buy Not Your Mother’s Clean Freak Refreshing Dry Shampoo A $6 dry shampoo beloved by beauty writer Hannah Morrill. After using it, she writes, her hair doesn’t feel “heavy or chock full of product, it feels clean and smooth, not unlike, well, if I’d actually bothered to wash it.”
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