One way to reduce your plastic consumption
of single-use-plastic consumption, interest in the packageless hair wash has risen. “We’ve stocked our shampoo bar for many years and it was one of our more niche products,” says Tara Pelletier, co-founder of Meow Meow Tweet. “Now it’s one of our top sellers.” The bar’s versatility is one of its biggest draws, says Meghan Campbell, a Lush brand and product trainer who starred in a Facebook video about the brand’s own pucks of ’poo.
There will be some acclimatization, though, such as how to use it. “I like to rub the bar directly on my head, and then move the lather through my hair by scrubbing with my fingertips,” says Pelletier. Christophe Robin, who introduced a hydrating bar last year, says that your hair will also need to adapt because “[the bar] is oil-based whereas classic shampoo is water-based.” That moisturizing base makes it particularly beneficial to people with fine, short or dry hair, Robin says.
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