How Mans, the two-year-old menswear label by Jaime Álvarez, is applying a soft-boy touch to rigid tailoring.
is running at an all-time high, a suit is still one of the few garments for which a classic, no-frills aesthetic is still highly favored. But the tides are slowly turning: Louis Vuitton’s Virgil Abloh offered a
on the suit. One brand joining the cause is Mans, and it’s already caught the eye of stylish celebrities such as Sam Smith.by Jaime Álvarez, who originates from La Luisiana in Seville, Spain, but is currently based in Madrid. He applies a soft-boy touch to rigid tailoring. His latest fall 2020 collection, inspired by the city of Paris, aims to challenge ideas around masculine fashion.
Álvarez thinks his customers are more willing to stray from the classics than ever before—much like Smith. “Previously, a suit was for special occasions and events,” he says, “but today a suit can be used at any time, during day and night.
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