Billboard explores the problems that came with touring's return in 2022.
Elton John’s Farewell stadium run
“It’s emotionally and spiritually healthy for people to get back out and see shows again,” says David Furnish, John’s husband and manager, calling from the family’s Los Angeles home ahead of the tour’s Nov. 20 finale at the city’s Dodger Stadium. “We just eat the extra cost. You just have to acknowledge that’s the world we’re living in now and press on.”
“The hardest thing for touring this year, which may be a one-time occurrence, is you’ve got three summers of touring in one,” says Lorde’s manager Jonathan Daniel. “The amount of choices for people is insane. You can’t cry for artists who are wildly successful — they just have to spend more for freight — but for the middle class, it’s really hard.”
Country star Luke Combs, who sold out multiple stadiums in 2022, was determined to tour the same way as he had before the pandemic — including ticket prices. He employed his regular band and crew throughout 2020, then capped ticket prices at $100, employing Ticketmaster’s Verified Fan service to cut down on resales. “You take the hit,” says Chris Kappy, Combs’ manager. “We locked everything in at pre-pandemic pricing and post-pandemic expenses.
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