PR firms and communication tech companies have been quick to jump on the AI bandwagon.
, a platform that connects brands with journalists, has added a new AI-driven media list generator to its pro subscription package."Now is the time to experiment aggressively with these tools," said Gary Grossman, senior vice president and head of Edelman's AI Center of Excellence.
"Forward-thinking media companies are already unleashing the full potential of AI in their workflows. PR agencies and in-house departments should do the same, to take advantage of AI's capabilities such as content generation, process optimization and editing."At Method Communications, ChatGPT can only be used for brainstorming exercises — it will not be used to create internal or external content.
The agency is also adding guidelines to its contracts so that clients are restricted from using AI to develop content. "I’m rooting for ChatGPT to slash my email time in half and give me a half-dozen creative thought starters every day," says executive vice president Matt Stewart. "But I’m not ready to turn over the keys to client intellectual property, risk watering down our work and set a generation of PR pros on an AI-reliant path without more proof."In this year alone, roughly 50,000 news articles have been published on the topic, according to NewsWhip data shared with Axios.
Reporters were three times more likely to respond to pitches that included the term generative AI, per
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