As outdoor apparel scoops up more market share, field testing is becoming a more lucrative step in the product development process.
Emilie Pellerin spent last November in a small market town called Shigu, situated in the remote foothills of the Himalayas in China.
Pellerin spends the majority of her time on the road, often while testing Arc'teryx items still in product development. As a climber, that includes technical gear like harnesses as well as chalk bags, backpacks and alpine shoes. But her field testing duties also extend into outdoor apparel you, too, may wear in your everyday athleticism, like synthetic hoodies or Gore-Tex rain jackets.
In 1979, veteran outdoorsman Ken Ledward founded Ken Ledward Equipment Testing Services , which coordinates field testing between manufacturers and real-life athletes who can expose garments to some of the most extreme conditions on Earth. Per KLETS methodology, items under evaluation are to be worn for a minimum of 200 hours. And that's just in the first testing stage alone.
From here, a prototype will be sent to the testers themselves — Pellerin estimates she receives one new product a month from Arc'teryx, to maximize its wear — who then provide real-time feedback to analysts within the design and materials teams. When Pellerin is in the field — be it in the hill towns of Andalusia, Spain or atop Bighorn Basin in central Wyoming — she starts her testing process by first taking stock of the absolute basics like comfort and fit, design elements with which Arc'teryx's everyday consumer may be most concerned.
At The North Face, the essence of this process has remained intact and effective for more than 50 years, incorporating advances in modern technology over the decades. As materials have become increasingly technical, so too have the outdoor and active brands tasked with delivering these innovations as soon as they're able to enter the market.
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