The human brain evolved to assume truth first and ask questions later, leaving us open to manipulation by language and images
In a perfect world, to determine whether an idea or fact is true, we would patiently evaluate how it fits with our own experience, take note of the credibility of the source and be prepared to reconsider if new information emerges. In reality, we are often too busy and distracted to be that careful. And in those cases, we tend to assume that whatever we hear is true.
The psychologist Daniel Gilbert and colleagues documented this phenomenon in a set of studies in the early 1990s. Undergraduates at the University of Texas at...
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