Ali Sethi’s pop song sits firmly at No. 1 on the Indian music charts. “People are streaming ‘Pasoori’ in villages, in cities, in regions where people don’t even speak the language but furiously feel the vibe,” naanking writes.
A few years ago, the musician Ali Sethi was driving through Punjab, behind a jingle truck—the long-haul trucks known in his native Pakistan for their filigreed paint designs—when he spotted a phrase in florid Punjabi calligraphy on its back. “Agg lavaan teriya majbooriya nu,” it said—a call to “set fire to your compulsions.
In early 2021, Sethi sent a voice note with the melody and the first few bars of the lyrics he had in mind to the producer Zulfiqar Khan, who goes by Xulfi. Xulfi had just been brought on to helm the fourteenth season of “Coke Studio,” a popular musical TV series in Pakistan produced by the soda company. “I had goosebumps. I wanted to dance,” Xulfi said. “I knew that people were going to love it, and that they wouldn’t know what hit them.” Xulfi found Anushae Gill, a.k.a.
As it happens, I am finishing a memoir about being from Kashmir—that complicated region where India and Pakistan meet—and after I first heard “Pasoori,” in March, I kept listening to it on a loop while driving around L.A., where I now live. The song felt at once instantly familiar and thrillingly new, and I was curious to find out more about its creator. I had recently corresponded with Sethi’s sister, Mira, through our mutual book editor.
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