The Ordinary Hair Growth Serum That's Going Viral on TikTok Is Less Than $20

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The Ordinary Hair Growth Serum That's Going Viral on TikTok Is Less Than $20
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Not TikTok curating my beauty routine again.

. Seriously — from makeup tutorials to product recommendations, my beauty routine has been infiltrated by TikTok in the best way. It's a whole new world of exploring what suits your makeup, skincare, and hair care needs.

At this point, anything I see on my For You Page is worth trying. The app's latest viral product is The Ordinary's. The concentrated serum claims to help all hair types look"thicker, denser, fuller, and healthier." It's also vegan, gluten-free, and cruelty-free with key ingredients like caffeine, castor oil, Redensyl™, Procapil™, and Baicapil™, which target cells in your hair follicles to improve growth and thickness.

While it's technically a serum, its consistency is thin like water, which makes for an easy application and less likely to make your hair feel greasy. According to , you apply a few drops to your clean, dry scalp and massage it once a day. It's meant to be an overnight treatment, so make sure to apply it before bed and avoid washing the affected area immediately after.

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