At 30 Hudson Yards, visitors will be able to strap into a safety harness and climb the outside of the tower’s peak while considering their life choices. So where do observation decks go from here? kvelsey reports on New York's observation-deck wars
Hudson Yards adds yet another climbing experience. Photo: Courtesy of Edge Well, that was fast. The Summit of One Vanderbilt opened just last week — in a blitz of press coverage, mirrored selfies, and LED shimmer — and already it’s been upstaged by Edge, the observation deck at 30 Hudson Yards that will allow visitors to climb the outside of the tower’s peak.
Observation decks are a cash machine : When the Empire State Building filed with the Securities and Exchange Commission for an IPO in 2011, the documents revealed that the observation deck made more money than the office space, according to The Wall Street Journal. Before the pandemic hit, the Empire State Building, 30 Rockefeller Plaza’s Top of the Rock, and the One World Trade Center’s deck were each drawing between 2 million and 3 million visitors a year.
In the past few years, that competition has become an entertaining spectacle all its own, as buildings come up with ever more cheesy antics to attract visitors and attention — as if looking down at the Manhattan skyline weren’t exciting enough. Even the wait for the elevator ride is now an “immersive” part of the “experience” — usually involving some kind of history of the building or the city and plenty of Instagrammable moments.
The language being used to sell tickets is also befittingly over the top. “New York’s most transformational experience is Summit One Vanderbilt,” claims the website, describing the dizzying immersive experience called Air by Kenzo Digital . Unintentionally flashing one’s underwear, of course, now seems downright tame in comparison to the wannabe Spider-Man feat of scaling a skyscraper’s skin.
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Stunning views from New York City's newest observation deck | Pictures | ReutersPeople attend the preview of SUMMIT One Vanderbilt observation deck, which is spread across the top four floors of the new One Vanderbilt tower in Midtown Manhattan, in New York, October 18, 2021. REU
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