The Swedish streaming company is growing a formidable roster of podcasters.
... [+]Spotify has claimed its biggest podcasting victory yet. On Tuesday, the Swedish streaming giant announced an exclusive deal with comedian Joe Rogan, who has the number one podcast in the world.independent since launching it in 2009. He will retain ownership and full editorial control of the show, which will be available on Spotify starting in September and become exclusive to the platform at the end of the year.
The video version of the podcast, which currently streams on YouTube, will only be available in full on Spotify, as well.Fear Factor. He has claimed that his show gets as many as 190 million downloads per month. Between ad revenue, live shows and YouTube broadcasts of the program, Rogan made $30 million last year, making himWith this new arrangement, Rogan’s future earnings will dwarf that figure.
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