DIY beauty is experiencing a surge, as consumers look for at-home hacks for monthly beauty maintenance.
While the coronavirus pandemic has shut down much of the world, it hasn’t stopped the growth of gray roots and other beauty inconveniences. And though far from a true crisis in this situation, DIY beauty is experiencing a surge, as consumers look for at-home hacks for monthly beauty maintenance like hair color, waxing, Botox and the like.
Josh Wood, the U.K.-based colorist and Redken’s Global Color Creative Director who launched his eponymous hair color and care line in the United Kingdom in 2018, has noticed a similar uptick in sales and engagement. Facial devices and skin care, specifically those that can mimic the effects of Botox and other in-office dermatological treatments, have also seen a dramatic increase. Peace Out, for example, saw sales of its microneedle facial patches with active ingredients like retinol jump 300 percent in the past weeks.
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