New VIP+ Analysis: VMVPDs can’t afford price hikes, TV networks are determined to get them — explore one such standoff currently underway.
. The service has kept adding networks and has had to raise prices several times since the beginning of 2019. The most recent hike, up $10 to $65 in December 2020, has seen subscribers fall every quarter since.
NBCU hasn’t helped by making its crown jewel, NFL"Sunday Night Football," available on Peacock for $5 a month . By robbing network TV of exclusive content in order to try to drive subscribers for a streaming service, the networks become less valuable, which is sure to be part of YouTube TV’s counterargument.
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