As a new NBA season begins, the on-court product is as dazzling as ever. And as headlines focus on Kyrie Irving and vaccine holdouts, the league would like its salvation to be found in the glory of the sport itself. williamfleitch writes
Giannis Antetokounmpo shoots a free throw during the first half of the Bucks’ game against the Dallas Mavericks on October 15. Photo: Stacy Revere/Getty Images The NBA season — the first one to tip off without any sort of bubble since November 2019 — begins on Tuesday night, and I’m not sure the league has ever been more fun to watch. It’s got everything right now:
• The Greatest Of All Time, coming off an injury-plagued season but still the favorite to win his conference and potentially his fifth title, even if it has now been long enough that we can all admit the Space Jam reboot was terrible . This has also been preceded by a truly thrilling WNBA season that ended with all-timer Candace Parker leading her hometown Chicago Sky to its first ever title just three weeks after re-signing with TNT as one of its top NBA studio analysts. Never has the WNBA-to-NBA transition been smoother and more inspiring.But here’s the problem: As the NBA season is beginning, none of the above topics — none of the things the NBA wants you and me to be focusing on—are headline stories.
That Cruz and Trump Jr. are as disingenuous as ever — they’ll turn on Irving the second he starts talking about social justice again, or gets vaccinated, whichever comes first — does not change the fact that this is not a situation the NBA would like to be anywhere near.
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