The Museum of Illusions Scottsdale will be opening in a 5,700-square-foot space in the fourth quarter of this year: abc15
The Museum of Illusions Scottsdale will be opening in a 5,700-square-foot space in the fourth quarter of this year.
Philadelphia-based LOL Entertainment, the franchisee that will operate the Museum of Illusions, looked at several locations around the Valley – including on Roosevelt Row in downtown Phoenix – before signing a lease at the AZ Boardwalk, which is actually on Salt River Pima–Maricopa Indian Community land.
“AZ Boardwalk – we ultimately landed there because we feel it is a safe place to land,” said Rob Cooper, the owner of LOL Entertainment. “It brings in close to 1 million people a year and they are coming for one purpose, to education/entertain. That’s our jam. That is what we are all about.”
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