What resonated with TikTok users in 2019? Magic tricks, pranks and wallpaper.
In February 2019, TikTok, and Douyin, hit one billion downloads globally, has more downloads than Facebook and Instagram and between 2010 and 2019 was the 7th most downloaded mobile app of the decade. Given it was only launched in 2016, that's quite an achievement.
The rise of video platforms, following the launch of YouTube, has given birth to the notion of videos going"viral." While there isn't a consenous about what counts specifically as a viral video, many people believe once a video gains over one million views it can be considered a viral success. According to Harvard Business Review, the more shares a video generates during the first two days after its launch, the higher the viral peak and the greater the overall volume of shares. Marketing companies, especially those involved in social media, find videos a great way to gain exposure for their clients and aim to make any video created to go down in the viral hall of fame.
In this photo illustration, the logo of Chinese media app for creating and sharing short videos, TikTok, also known as Douyin, is displayed on the screen of a smartphone on November 20, 2019 in Paris, France. The social media app TikTok, developed by Chinese company ByteDance, continues its meteoric rise and exceeded the milestone of 1.5 billion downloads. TikTok now surpasses Facebook and Instagram.
France Dernières Nouvelles, France Actualités
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