Happy Earth Day! Shout out to all of our favorite sustainably-minded beauty brands, including Bathing Culture, cocokind, Pholk Beauty, and more. 🌎
is making its way to beauty as brands incorporate waste and by-products that would otherwise be discarded into beauty products. Think coffee grounds in body scrubs, floral extracts that make hydrating serums, and mushroom roots that turn into compostable product packaging.Traditional farming practices can strip the soil of nutrients, not to mention the use of herbicides and pesticides are harmful to the environment and communities.
No one needs any convincing that natural ingredients in beauty products can be great, but what some do not consider is that many of those ingredients are becoming endangered. The solution? Biotechnology. Scientists are recreating ingredients, like squalane and keratin, or some of their specific properties using biosynthetic actives in the lab, all without negatively impacting the planetThere’s this myth that clean cosmetics don’t look as good or stay on as long as traditional makeup.
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