Oliver Yonchev says that marketers who put one emotion at the forefront of their decision-making will win the hearts and minds of this generation.
Courtesy of Oliver Yonchev, which works with brands like Amazon, Coca-Cola, DreamWorks, and Disney on social influencer marketing.
Rather than focus on marketing to fear, brands should focus on the feelings that are equally as powerful, but on the opposite end of the spectrum — like happiness. Marketers are obsessed with making people feel something, and rightly so — because the way we feel often dictates how we think.— the part of the brain that produces my 'fight or flight' responses — it's the part that really wants to keep me alive.— the part of the brain that produces emotion — the part that makes me love and hate and everything in between.
Brands should focus on the feelings that are equally as powerful, but on the opposite end of the spectrum, the feelings that are centered around the emotion we all should be working towards … happiness.Sergi Alexander/Getty
France Dernières Nouvelles, France Actualités
Similar News:Vous pouvez également lire des articles d'actualité similaires à celui-ci que nous avons collectés auprès d'autres sources d'information.
Jamie Oliver net worth: TV chef 'saddened' as his restaurant chain goes into bankruptcyJamie Oliver's restaurant group, Jamie's Italian, is facing collapse and is going into bankruptcy administration.
Lire la suite »
Once A Wunderkind, British Celebrity Chef Jamie Oliver Loses His Restaurant EmpireJamie Oliver's casual style and advocacy for school children made him a fan favorite. But his restaurant empire has gone bust.
Lire la suite »
Jamie Oliver shutters most UK restaurants, 1,000 jobs goBritish celebrity chef Jamie Oliver's restaurant chain went into administra...
Lire la suite »
American Express' CMO Elizabeth Rutledge: 'It's really important for us to market the marketing'AmEx CMO Elizabeth Rutledge discusses how the company works with agencies, competes with other financial services companies, and personalize its marketing.
Lire la suite »
5 things you need to know about booking a budget airline ticket, according to expertsWith summer vacation around the corner, here's a look at what you need to know before you purchase a ticket on a budget airline.
Lire la suite »
Cramer: 'I don't trust this market at all' because it's so dependent on Trump tweets'I don't trust this market at all' because it's so dependent on Trump tweets, MadMoneyOnCNBC's Jim Cramer said earlier this week.
Lire la suite »
What you need to know about the marketsHere's what you need to know about the markets before you start your business day.
Lire la suite »
Two charts suggest the stock market may repeat the 'sins' of 2018Markets have seen a reprieve from selling in recent days, but NorthmanTrader founder Sven Henrich says the underlying technicals tell a different story.
Lire la suite »
Home builder confidence hits a 7-month high in May as housing market headwinds easeA measure of industry sentiment among home builders jumped more than expected, in a possible sign that they may increase their building activity to meet...
Lire la suite »