'The Marathon (Cultivation)' follows Nipsey Hussle as he launched his music career and opened his first dispensary.
, where he developed the Marathon OG cannabis strain produced by The Cure Company. But along with the highs, the doc also touches on the challenges he faced as he grew the business to a multi-million-dollar empire alongside his brother Samiel “Blacc Sam” Asghedom. Weaving photographs, early footage, and new interviews with friends who helped cultivate the business and were there from the early hustle days help tell the story. Snoop Dogg is among the friends who appear in the film.
Alongside premiering the film, Saturday marks the grand opening of The Marathon , a cannabis retail store in Los Angeles. “This is something we always spoke about. Nipsey, Fatts, Adam, and I had a goal to get a legitimate licensed store and have our brand in other stores across the state. We’re so honored to be able to fulfill the dream,” Asghedom said in a statement.
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