On any given day, about one in three adult Americans eats fast food. There are some problems associated with this.
fast food isn't simply because it's unhealthy. Rather, they're motivated by feelings of guilt.that surveyed over 300 respondents via an online questionnaire, researchers sought to identify the key factors differentiating people who identified themselves as regular fast food consumers or non-regular consumers.
In the survey, respondents were asked to indicate how much importance they placed on a range of items relating to fast food, including functional values and emotional values among several other questions – probing participants on everything from food poisoning risks to animal welfare concerns and the environmental impacts of fast food production.
But it's the second discriminating factor for non-regular fast food consumers that more plainly explains why they don't eat fast food the rest of the time. According to the analysis, what makes them abstain the most is... guilt. Importantly, the team says obesity prevention programs could stand to gain ground by focusing their messaging around
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