'The whole thing looks like it was born out of a slightly deranged creative meeting where the team had been watching too much Willy Wonka & the Chocolate Factory.'
Another day, another M&M's controversy. Where to start with this one? Well, the headline news is that Mars Wrigley released its much-anticipated M&M's advert at the Super Bowl. This advert was supposed to clear up the confusion after, a take on new spokesperson Maya Rudolph's name, as well as reinstate the 'spokescandies' and return the characters to the heart of the brand.
But the advert is more than a bit weird. It shows the comic Maya Rudolph advertising new Ma&Ya's, which are apparently candy coated clam bites. There are people trying the clam candies and looking disgusted there are other people who seem to be dressed up as the spokescandies, except for some reason they're wearing white trousers and waistcoats over their coloured outfits.
Overall, the whole thing looks like it was born out of a slightly deranged creative meeting where the team had been watching too much Willy Wonka & the Chocolate Factory, and perhaps were on a sugar high from too many M&M's, or were recovering from food poisoning after eating the clam candy equivalents.made a bit of sense. I've been following it and I can say that it kind of does, but I still have many, many questions.
For anyone who hasn't kept up with the every move of the chocolate candies, this advert must seem even more bizarre. Here's a quick recap for the uninitiated: the originalcame about when the public got upset when the M&M 'spokescandies' were given a 'woke makeover'. People seemed to be particularly annoyed about the green M&M being made less 'sexy', as she had switched her high-heeled boots to trainers.
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