The Little Mermaid Gets Review-Bombed So Hard That IMDb Changes Rating System

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The Little Mermaid Gets Review-Bombed So Hard That IMDb Changes Rating System
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Several review sites have been hit with ‘unusual voting activity’ driven by bots and an online smear campaign for casting Halle Bailey as Ariel.

saw wide release on May 26, and since then it’s received over 32,000 ratings on IMDb where it currently sits at a 7 out of 10. Out of those, more than 13,000 gave the flick 1 star. A small notice at the top of the ratings page reads: “Our rating mechanism has detected unusual voting activity on this title. To preserve the reliability of our rating system, an alternate weighting calculation has been applied.

Gizmodo reached out to IMDb for comment, but we did not immediately hear back. IMDb has posted this notice in the past for online film vote stuffing, such as with the Bollywood filmwhich released in March. In that case, the film was garnering a heap of positive reviews and the mean user rating was weighted lower. Director Vivek Agnihotri

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