The latest proof that early 2000s 'Y2K' style is back: the return of Paris Hilton's Juicy Couture tracksuit.
On a recent trip to Los Angeles, I was shocked to notice a young woman striding through the Sunset Tower Hotel restaurant wearing a bubblegum-pink velour Juicy Couture tracksuit with “Juicy” spelled in rhinestones across her derriere. With her long blond hair and visible thong, she was a dead ringer for the outfit’s original champion, Paris Hilton, who made skimpy-cozy Juicy ensembles her signature in the early 2000s.
Twenty-seven years after Juicy Couture was founded in Los Angeles by Gela Nash-Taylor and Pamela Skaist-Levy, the brand is attracting fans among teenagers and 20-somethings who weren’t born yet when celebrities like Ms. Hilton, Kim Kardashian and Jennifer Lopez first paraded the look through West Hollywood. “We put L.A. style on the map at a time when celebrity was becoming the driving force in fashion,” wrote Ms. Nash-Taylor and Ms.
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