This is car logo design done well. Extremely well.
The previous Aston Martin logo looked positively busy by today's standards with its green gradient background and fussy semi-circular line. The lines reflected the original Egyptian inspiration for the design but didn't seem to say much about the brand today. Saville, a graphic designer most famous for his album covers for the Manchester record label Factory Records, sensibly ditched both of those elements.
The gradient was replaced with a solid British racing green, and the remaining lines have been thickened. That makes them bolder, but also more streamlined and modern-looking, showing an intent to boost the Warwickshire-based company's appeal among a younger and more international audience, while respecting the brand's history.
As Aston Martin's executive vice president Marek Reichman said,"every millimetre of each line – of each shape within the new wings, are drawn forward from the depths of our 109-year Aston Martin creative wellspring."
France Dernières Nouvelles, France Actualités
Similar News:Vous pouvez également lire des articles d'actualité similaires à celui-ci que nous avons collectés auprès d'autres sources d'information.
Alfa: Beating Aston Martin makes “big difference” to 2023 F1 budgetAlfa Romeo boss Fred Vasseur says that the prize money earned for sixth place in the Formula 1 constructors' championship will make a “big difference” to the Hinwil outfit.
Lire la suite »
Alfa: Beating Aston Martin makes “big difference” to 2023 F1 budget🗣️'As we are below the cost cap, every single push will be a big difference.' Alfa Romeo boss Fred Vasseur says the prize money earned for sixth place in the 2022 F1 constructors' championship will be 'very helpful on the financial side' to the team ⬇️
Lire la suite »
Alfa Romeo: 'Big difference' to 2023 budget after beating Aston Martin to P6FormulaNerds.com — Latest News — Alfa Romeo boss Fred Vasseur believes that the prize money earned for sixth place in the Formula 1 constructors' championship will make a 'big difference' for the Swiss team.
Lire la suite »
Unbranded Aston brought back memories of 2002 Jaguar F1 test for AlonsoFernando Alonso was reminded of his test with Jaguar in 2002 when he drove the unbranded, green-livered Aston Martin Formula 1 car for the first time in Abu Dhabi.
Lire la suite »
Martin Lewis team shares Argos £40 heater steal that costs 'pennies' to runThe Money Saving Expert has shared a fantastic new deal on a heater that 'warms up in no time', as shoppers flock to the Argos website to claim their own budget heater.
Lire la suite »