Local catering service Seasoned Street Food is building back its online reputation after the internet confused it with an unaffiliated food truck that had a controversial run-in with influencer Keith Lee.
Seasoned Street Food, a local catering service, was harassed after the internet confused it with a business visited by influencer Keith Lee.is a Dallas-based catering company that, like every business in the digital age, is constantly receiving feedback. Much of it is positive, such as one Google reviewer who claimed that their crab cakes saved his marriage. Some are more tepid, with one customer expressing confusion over the process of picking up her order.
In addition to the negative reviews, Evola received also hundreds of phone calls on the matter. It didn’t take him long to piece together what had happened. Seasoned Street Food was being accused of pocketing a $4,000 tip from food influencer Keith Lee, who had instructed them to distribute the tip among their staff, resulting in a viral controversy."Greedy lady," read another.
“Your presence online is everything,” Evola says. “I mean, that's how people find you. That's how they decide whether they're going to use you and if they don't trust you.”that 90% of customers will research a restaurant online before visiting and that 77% trust the perspective of average diners like themselves over that of a professional critic. Furthermore, 33% refuse to eat somewhere with less than four stars.
While Evola believes that online reviews provide helpful feedback , he also sees it as a tactic to bully and silence business owners in bad faith.
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