The iPhone 14 now comes in yellow
in a paler shade. However, the modern iPhone design hasn't been available in that color at all until now — you've had to be content with mostly subdued tones outside of Product Red models.
The strategy behind this isn't surprising. A new color theoretically boosts iPhone sales in the middle of the product cycle. It also gives the company an excuse to update Apple Watch bands for the spring. Still, you might not mind if you're in the market for a phone and want something livelier than the monochromatic options that define the landscape.
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