The Inside Story of Viral ‘February Is the Worst’ Video

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The Inside Story of Viral ‘February Is the Worst’ Video
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You've seen the cranky February video. Now meet the man behind it.

Radio reporter Kevin Killeen hated February for most of his life. He didn’t realize the rest of the world did, too—until this week.

The video offered an analogy for every gripe. Killeen points to St. Louis buildings standing under gray skies, comments on a broken umbrella thrown in a trash can , and laments the lack of people, animals, and nature along the downtown St. Louis streets. That creed, combined with Missouri’s usual winter weather, seemed to be a perfect setup for the topic.

The “February” video wasn’t out of character for Killeen, Shedd told The Daily Beast. He would often come into work ruminating on ideas for his “Whole ‘Nother Story” AM radio segment, which had recently launched a video component. Other episodes include Killeen’s take on the 2015 filmwhich featured him crawling around his office toward the coffee machine in imitation of Leonardo DiCaprio crawling on the ground after fighting a bear.

After Killeen jotted down some notes the night before, the three filmed, edited, and shared the video within a day . Killeen ended the video with his father’s saying—which later struck him eerie since his father had died on Feb. 4, 2008.

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