An analysis of sales data reveals that Bud Light experienced a sustained downturn in sales, particularly in Republican-leaning counties in the U.S. This article explores the factors that determine a brand's vulnerability to a boycott and explains why the Bud Light boycott had a significant impact on sales.
Why did the Bud Light boycott affect the beer brand’s sales when many other boycotts have only marginal or short-term impact? An analysis of sales data confirms that Bud Light suffered a sustained downturn in sales, more pronounced in Republican-leaning counties in the U.S. And it explains several factors that determine how vulnerable a brand is to a boycott.
Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.is an Associate Professor at Cornell University’s SC Johnson College of Business. Her research focuses on quantifying the effects of advertising, information, and social media movements on consumer choice.is an Associate Professor of Marketing at Northwestern University’s Kellogg School of Management.
Bud Light Boycott Sales Impact Vulnerability Republican-Leaning Counties Social Media Backlash
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