“There have been times I was surrounded by more diversity in tech industry spaces than in the academic spaces from which the primary critiques of Big Tech derive.”
and other marginalized communities. Plus, the kind of work soft data workers are meant to do will ultimately be the most difficult in tech. The messy work of considering people, society, and culture must ultimately be a responsibility for the industry as a whole, not an afterthought that those most hurt by the industry must fight an uphill battle over.
While soft data may currently be in vogue, this focus on sociocultural expertise may ultimately represent a passing trend for the industry. And even as we argue its value to tech, we cannot allow the funding and success of the humanities to hinge on sustained interest from technology industries and STEM disciplines.
This will assist with another core requirement: Companies will need to know the right roles for the right problems. To a tech industry long comfortable siloing itself off from other industries and ways of thinking, a social worker may seem interchangeable with a sociologist, or even a librarian. However, each has its own area of expertise, and it will take time, and probably a lot of trial and error, to figure out where different fields and professions will integrate with more technical workers.
So back to Mark Zuckerberg, who works as a stand-in for the socially disinclined tech industry. Picture assigning billionaire Zuck a sociologist buddy, an ethics chaperone, a social worker. Imagine they were all women of color, probably with multiple degrees and more letters behind their name than spell metaverse.
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