As the network’s fruitful Countdown to Christmas turns 15, Hallmark stars and creatives reflect on an unstoppable holiday movie empire—which is getting more modern even as it leans on some favorite old tropes.
Her very meta speech is antithetical to everything that Hallmark has come to represent in pop culture: heteronormative ideals, tradwife-esque domesticity, and a blinding commitment to all things Christmas . Parodies of the network abound, like a running gag about a fictional Hallmark film starring Danica McKellar in Knives Out, or storyline about the “Hallhark” Christmas universe in Bros, which featured former company man Luke Macfarlane.
The hunt for Hallmark’s next leading man was dramatized on the Bennett-hosted streaming competition series Finding Mr. Christmas; the winner will star in a holiday film that airs a week after the show’s December 12 finale.
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