The label, Daily Blue, will be made in Los Angeles and aims to use sustainable technology to be more environmentally friendly.
premium denim brand Citizens of Humanity until he left in 2014. Recently, he helped Chloé develop its first circular jeans.
That dinner conversation hit a soft spot in his heart. Going against his longtime rule, he decided to relaunch Daily Blue using Japanese fabrics, eco-friendly washes and treatments and simple but sophisticated looks that can sit in someone’s closet for years. “I don’t design extreme fashion,” the denim guru shared. “I like to see a woman who cleans out a closet and doesn’t throw away my jeans.”
The ’70s-inspired luxury denim women’s collection right now consists of 18 to 20 pieces including blue jeans, shirts, jackets, vests and overalls, selling for $350 to $450. “I believe in small things made well,” Goldschmied noted.The washes and treatments, unlike the highly distressed looks of the past, are toned down with the slightest hint of whiskering done with an eco-friendly laser processing.
For those customers, retailers need to change their merchandise more often to keep people coming in. “When you shop, you go to a store to not only buy something but also to have some kind of emotion,” the designer said.
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