The Generational Divide in Holiday Shopping

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The Generational Divide in Holiday Shopping
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Are you an ecoshopper, an online convert or a retro doorbuster? As the holiday season starts, here’s a look at some of shopping’s generational trends

Black Friday is coming up: Are you an ecoshopper, an online convert or a retro doorbuster?

It might depend on your age. Recent trends have loosened Black Friday’s grip on holiday shopping and changed the ways people shop. Socially conscious shopping—with an eye to cutting waste and avoiding impulse buys—is on the rise, especially among younger consumers. Social media and new shopping apps are making it easier than ever to score deals online. And retailers are offering specials earlier and earlier in the season.

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