The future of TV news won’t be on TV ... because younger Americans just don't really care
This is compounded by digital natives, those between 15 and 29, having the greatest apathy of any generation for national or local news — or even caring about access to it.
The 15-29s are more than 3x less likely than people 60+ to say news is the most important part of TV, with the 30-44s more than twice less likely to do so. For those keeping score at home, that’s the holy trinity of TV news offerings — local, national and cable — in which younger viewers are markedly less interested.
The relatively low scores for streaming news from the generation that grew up streaming is also of note. Many local, national and digital news sources are now either freely available across FAST services or ill-advisedly locked away behind paywalls as companies build productsAlthough streaming news has higher usage than TV among digital natives, it pales against the use of social media.
This stat may also catch attention at the FCC and on Capitol Hill, where intent has been growing to regulate social media networks like TV networks. Despite the protestations from the likes of Facebook and Twitter that they are not media, if close to a quarter of younger Americans are using them as their sole source of news, they are media .
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