The Forum in Inglewood, Calif. will activate Amazon’s Just Walk Out technology during the Eagles Hotel California 2021 Tour show.
in May 2020, has been working with Amazon Web Services to track players on the court and is expanding their relationship with the online retailer for what the Clippers hope is the first of many checkout-free experiences. The NBA’s Clippers are expected to open their brand-new 18,000-capacity arena, Intuit Dome, near the Forum in 2024.
"As people are walking out, they are looking around like, 'That's it? Isn’t there something else I should do?'" Zucker jokes."That experience is exactly what we’re looking for for people. There is a time when I believe that this will become commonplace."Zucker adds that the technology will be used throughout the upcoming Intuit Dome."The idea is that you create a friction-free experience for fans as they're coming to the facility.
According to Zucker, the Forum is excited about the prospect of adding more Just Walk Out stands at the 55-year old arena but will start with one since it is"is a pretty sizable capital investment."The Forum's checkout-free store will officially open tonight at 6pm when the Forum opens its doors for the Eagles’ show.
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