The Farmlink Project Is Harnessing the Power of Celebrity to Combat Food Waste and Hunger

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The Farmlink Project Is Harnessing the Power of Celebrity to Combat Food Waste and Hunger
Sustainability
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Using the influence of Erewhon and Kris Jenner, this youth-led nonprofit is serving as the link between farms and food banks.

The first time The Farmlink Project was featured in Vogue, it was as a branded tote bag in the background of a photo of Kris Jenner. But Ben Collier, Farmlink’s founder and CEO, notes that the stealthy product placement was no accident. “We were trying to get Farmlink merch to thank someone who was having dinner with them,” he says. “Instead of sending it to their house, we sent it to the dinner—where we knew there all were going to be—and sent enough merch for all of them.

“Whether you buy a bottle of water or drink for free from a water fountain, neither experience is more dignified than the other, but with food, it’s a completely different conversation,” he says. “Fifty percent of people that are food insecure, and know where their local food bank is, will still not go, because there’s such a stigma associated with that.” Collier is hopeful that partnering with such a high-profile grocer will also help shift attitudes around food insecurity.

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