If you do something nice for someone and you don't film it, did you even do it?
have harvested cumulatively millions of likes and views for posting their “notes to a stranger” videos, where they give handwritten and heartfelt sentiments to passers-by and then record their reaction.
As well as kindness pranks there are also kindness paparazzi videos, recording young couples in love or tender moments of affection between strangers around London, Paris and New York. Then there’s kindness vox-pops, where friendly content creators ask perfect strangers the kind of piercing questions you’d usually expect to hear come with a confidentiality clause in a therapist's office .
The inherent cynicism of these videos has only become more obvious as they’ve become more popular. As Maree herself points out, it’s hard to ignore the fact they don’t exist as what they purport to be because they’re fundamentally not random: they’re created for the algorithm. These stunts are the natural end point of the “pics or it didn’t happen” attitude that defines our online behaviour. We’re already used to proving our experiences exist by posting them online so people don’t call us liars.
The problem comes when we have to confront the realisation that although we can curate our own online platforms and narrative of our own kindness, we can’t control the reactions of others. The main character syndrome we’re all guilty of, especially on platforms like TikTok, might make us think that everyone else is a kind of
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