'The Doodle Boy,' a 12-year-old illustrator, lands deal with Nike

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'The Doodle Boy,' a 12-year-old illustrator, lands deal with Nike
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Joe Whale, who goes by the name 'The Doodle Boy' on social media, has signed a deal with Nike.

Joe Whale, who goes by the name"The Doodle Boy" on social media, will be collaborating with the global sports brand"on some special projects."

"We are so very excited to confirm that Joe is now part of the Nike Family," his agency, Loveblood Creative, told CNN in a written statement. "It really is a unique relationship that puts Joe's talent and love of sport together to inspire others to have fun and do what they love.""Joe is really excited to join the Nike Family, he absolutely loves the Brand," Joe's father, Gregory Whale, told CNN via email.

"It is a dream come true for him as he loves both Sport and creativity and partnering with Nike will give him the opportunity to embrace both."

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