With a special screening on Monday, “Free Spirit” looks to trigger nostalgia as well as inspire viewers to act — and react — fearlessly.
The choice of location was not accidental, as the film project originated in the white halls of the venue. While visiting an exhibition dedicated to the ‘70s, Servi and Bergman stepped into a pavilion dedicated to Fiorucci that spotlighted his artistic connections and cultural influence.
Everything quickly escalated and the production moved smoothly without a plan or schedule. “He was anarchic and we wanted to do something in tune with the spirit of those years and incredibly authentic, so it was very rock ‘n’ roll. We didn’t prepare questions, just went with the flow, and we had so much fun throughout the whole process,” said Bergman, underscoring that the footage mirrored this raw and not glossy style.
A director of music videos based in Bologna, Bergman used to travel frequently to Milan for work and always stopped by the store for inspiration. “I used to go there to stimulate my lateral thinking in order to create a story starting from an unusual object — and there were plenty there — rather than being academic in creating something from a song’s lyrics.
While the documentary turned out to be a compendium of firsthand recollections, Servi revealed that the initial project was to realize a miniseries à la Netflix’s. The authors said there’s already a full script that was developed under Fiorucci’s guidance and that was eventually put aside as they preferred to start collecting materials from interviews instead.
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