Hungary’s Orban government is using the couple from the 'distracted boyfriend' meme on a billboard promoting families
By Emily Tamkin Emily Tamkin Foreign affairs Email Bio Follow March 13 at 12:54 PM The happy couple gracing the Hungarian government’s campaign advertising its new family policy is already famous on the internet...and not for being madly in love. pic.twitter.com/wBljm6eiF7
— Valerie Hopkins March 13, 2019 Prime Minister Viktor Orban announced last month that Hungary needs more children. But only Hungarian ones, of course. Orban is staunchly anti-immigrant, so his government’s solution to the country’s declining population was to permanently abolish the income tax for Hungarian women who have at least four children.
The Orban government, as it tends to do, put up billboards to promote its campaign. One billboard featured a young and in-love couple. They looked oddly familiar. Viewers of this billboard who spend too much time on the Internet will instantly recognize this young man and woman as the stars of the series of stock photos that gave us the “distracted boyfriend” meme. For those blissfully unaware, the meme is typically used on social media to poke fun at various manifestations of the fleeting nature of human loyalty.
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