How hard is it to make money as a social media influencer? Take a peek inside the budget of Sam Pocker, a TikTok artist focused on fast food.
Sam Pocker, known by his handle @FastFoodLegend, is a minor celebrity on TikTok for his avant-garde gross-out videos. But chasing social media stardom comes at a cost.$41 at Jack in the Box for supplies to make five videos — two in which he assembles an oversized sandwich and three satirizing popular TikTok foodie Emily Mariko $4.50 at Taco Bell for two more sauces-dumped-on-tacos videos
$5.45 at Burger King for two videos in which he shoots dipping sauce into and onto chicken nuggets with a syringe Scrolling past one of Pocker’s TikTok videos, it can be easy to forget that it probably cost him money to make — potentially quite a bit.$8.75 at Burger King for a video in which he covers a hamburger in sauces $10.21 at 7-Eleven and $3 at ampm to make five videos for the #OneSliceChallenge, a TikTok trend sponsored by 7-Eleven
Pocker spent a total of $134.71 over these eight days. The videos he made got 1,926 likes and 29,882 views, for a total cost of about seven cents per like and just under half a cent per view. The day before he began recording this log, on Oct. 1, Pocker received a $160.71 payout from the TikTok Creator Fund. His next payout wouldn’t arrive until Nov. 1 — leaving him with just $26 to fund three more weeks of video production.
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