The two sides of the business support each other and inspire creativity in the other, pushing each genre forward
for BIPOC public high school students, and donated a percentage of income to abortion access. “It was very important to me to create a space, especially with the social activism work that Rebel Rebel does, to not just offer another vanilla bookstore,” says Alexandra Tennant, director of literature.
Book Club Bar co-owner Nat Etsen wanted to make sure the bar bookstore fit in with the “social and outgoing” East Village. “Our intent was not to be this quiet little enclave where people had to whisper.” Events like author reading series, drink and draws, and game nights help Book Club from feeling like a library, and further Etsen’s goal to foster “getting together and gathering and sharing our love of books.
The bar bookstore business model — what Brown describes as giving customers a reason to be there all the time — is difficult to navigate. Natural wines and ethically sourced baked goods tend to be more expensive than a Bota Box behind the counter, and these bar bookstores must balance their ethics with providing goods their community can afford. But again, having two revenue sources means profits don’t hinge on a glass of wine being $11 instead of $7.
There’s also the fact that, because both independent bookstores and restaurants are precarious businesses, there are people incredibly dedicated to seeing them thrive. Over the pandemic, communities banded together to order
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