UFC owner Endeavor and WWE aim to create a sports entertainment giant valued at more than $20 billion.
, it will trade on the New York Stock Exchange under the ticker TKO. The name is a reference to the professional fighting term "technical knockout."With the deal, Endeavor and WWE hope to create a sports entertainment giant valued at more than $20 billion.
Emanuel has said he intends to run "the same playbook" with WWE that Endeavor did with UFC, whose revenue surged 20% from 2021 to 2022.
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