The British clothing rental app offering a cheaper alternative to dressing new:
is hoping to change consumer habits, and help the planet to boot.
Kabra didn’t want to follow the footsteps of Rent the Runway, or China’s YCloset, as she wanted to “build a sustainable community, rather than a cheaper alternative to dressing new.” “We are a pure peer-to-peer fashion rental marketplace meaning we do not buy any inventory whatsoever unlike all the other businesses.
In order to stay as sustainable as possible, the company doesn’t buy in any inventory, which also poses another issue around sizing and style.
France Dernières Nouvelles, France Actualités
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