In 2013, Ethisphere named illy one of the world’s most ethical companies.
I will never forget seeing my father cry. We were on the campus of Stanford University, meeting with the renowned economist W. Brian Arthur to learn more about his theory of increasing returns. I didn’t expect it to be an emotional conversation.
Left to right: an illy production line; quality testing by hand; a display of illy Art Collection cupsMy father wanted to follow in Francesco’s footsteps and join the family business, but my grandfather insisted that he first study chemistry and learn more about how to make coffee taste great. When Ernesto did come into the illy fold, after earning a doctorate, he created our first lab for scientific research and development.
At that point we became further involved in illy’s production and later in all its operations—everything from logistics to IT. Soon my family asked me to step into the CEO role, and I was excited to do so with a goal of tackling the supplier-consistency challenge. One of my first initiatives was to develop a more comprehensive program in which our growers could learn from agronomists about systems and equipment that would help with their crops.
Moving into the next decade, I began to think even more deeply about illy’s and our industry’s impact on the world. I studied the Harvard Business School professor Michael Porter’s emerging thinking around shared value. I worked with the supply chain and certification body DNV to create a responsible-supply-chain certification for coffee.
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