Ad-tech firm Integral Ad Science is testing OTT viewability, brand safety and ad fraud for a telecom and six broadcasters.
Advertisers are struggling with fraud, measurement, and the need to show business outcomes from their ads that run on connected TVs.
But advertisers struggle with fraud, measurement, and the need to show business outcomes from their ads that run on connected TVs. IAS CEO Lisa Utzschneider said that the firm is doing beta-testing with one unnamed wireless carrier and six broadcasters that work with the carrier. Utzschneider wouldn't give details but said the test covers brand safety, ad fraud and viewability.
France Dernières Nouvelles, France Actualités
Similar News:Vous pouvez également lire des articles d'actualité similaires à celui-ci que nous avons collectés auprès d'autres sources d'information.
Ad-tech execs are betting big on OTT but worry that ad fraud and measurement challenges will hold back advertisersAd-tech companies are gunning to make a dent in the $70 billion TV market but face challenges in streaming TV.
Lire la suite »
Budweiser's Emotional Ad Shows How Dwyane Wade Has Touched People's LivesBudweiser Made An Emotional Ad Showing How Dwyane Wade Has Helped People
Lire la suite »
Burger King pulls New Zealand chopsticks ad after outcry in ChinaBurger King pulled a promotional video in New Zealand showing customers trying to eat burgers with chopsticks after it sparked an outcry in China and demands for an apology from the U.S. fast food chain.
Lire la suite »
Accenture just bought an indie ad agency, as boardrooms get serious about creative marketingWhat Accenture Interactive means for consultancies' push into advertising.
Lire la suite »
Burger King’s chopsticks ad is just the latest example of branding gone wrongThe fast-food chain debuted an ad showing customers eating its Vietnamese-style burger with chopsticks. Customers blasted it as culturally insensitive.
Lire la suite »
Dwyane Wade's Budweiser ad is a tearjerkerBudweiser's deeply emotional advertisement reminds everyone that Dwyane Wade's impact off the court was just as profound as his game on the court. was just as profound as his game on the court.
Lire la suite »
Burger King in New Zealand removes 'ignorant' chopsticks adBurger King in New Zealand has removed an advertisement showing diners eating burgers with oversized chopsticks after a social media backlash.
Lire la suite »
Twitter stops blocking French government's ad campaignTwitter says it has stopped blocking French government ads calling on people to vote after it came under fire from authorities for being overzealous in applying a law aimed at banning fake news.
Lire la suite »