$3 eyeshadow palettes?! (via thezoereport)
Drugstore makeup has come a long way just in the last decade. Many affordable brands have not only significantly stepped up their game, but many even rival their high-end or luxury counterparts — while still remaining wallet-friendly. E.l.f. has swiftly taken over thescene with its shockingly low prices and, thanks to the beauty community on TikTok, the brand has seen some of their products surge in popularity.
However, this is just the beginning of a long list of best-loved products from the affordable brand. Aside from other high-performing makeup favorites like the Instant Brow Lift Pencil and Bite Size Eyeshadow Palettes, e.l.f.’s best-selling products include a variety of nourishing skin care, like the Holy Hydration Makeup Melting Cleansing Balm.
We only include products that have been independently selected by TZR's editorial team. However, we may receive a portion of sales if you purchase a product through a link in this article.
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