Despite concerns over supply chain woes and price increases, the recent round of fashion and accessories shows reported brisk business and strong footfall.
The context was favorable for both brands and buyers, as most retailers stuck with tried and tested labels during the pandemic, observers said.
“I have quite a lot of new American customers, they are more willing to buy more from European collections, in euros,” said Panos Papandreou, owner of the Monochrome multibrand showroom in Monaco, showing at Tranoi. Increasingly the trade show operators are aiming to drive traffic by drawing in buyers with events and fashion shows. For the second time Tranoï hosted a show featuring South Korean labels Lie, Kumann, and Ul:Kin, in partnership with Seoul Fashion Week, on the steps of the Palais Brongniart .
The event was also the showcase for the launch of Consequences, a collaboration between nonprofit artist space and publishing house Goswell Road and Plan 8 on a limited-edition range of T-shirts featuring sketches from Richard Torry. “We stopped doing women’s wholesale because we couldn’t produce, we couldn’t deliver,” explained Esteban Saba, founder and managing director of U.S.-based Håndvaerk, showing at Woman. The brand has taken the opportunity to press reset, shifting from a loungewear focus to a collection of minimalist ready-to-wear pieces and sourcing fabrics in Europe and Japan , favored by the strong dollar. Footfall at the stand had been brisk, Saba said.
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