Sure, every company wants to seem environmentally conscious now — but these are the ones that have been green since before it was cool:
Sure, every company wants to seem environmentally conscious now — but these are the ones that have been green since before it was cool.Author:Whitney BauckUpdated:Oct 16, 2018Original:Jun 21, 2017At the CFDA's first-ever "Fashion Future" graduate showcase this spring, there was one theme that surfaced again and again in the top student work on display: sustainability.
"Not many fashion companies were adopting a leadership role on sustainability, so we recognized there was a void where we could have real impact," Shona Quinn, sustainability leader at Eileen Fisher, told Fashionista via email. "Outdoor brands were some of the first to explore sustainability, but there wasn't much happening amongst fashion companies."
"It wasn't about capitalizing on a market opportunity," Toporek said. "It just felt like the right thing for us to do." Although sustainability has been intrinsic to the brand's operations from its founding, Hanson says that he sees an increasing need to communicate that clearly to customers.
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