How a team of Blackpink fans coordinates half a million followers across 60 countries to reverse engineer YouTube's algorithm
The Blinks hadn’t slept well in weeks. With new music on the horizon, one administrator of the fan account Blackpink Blink Union, who goes only by W, was up all hours planning the campaign for the release of the K-pop stars’ long-awaited second album,
While many Blackpink fans have formed their own small-scale online communities, BBU is the largest fan-run Twitter account that actually creates streaming goals and distributes them to its followers. “Views are important,” says W, pointing to “Ready for Love,” a promotional song Blackpink released in July for the video game, as a key example. “There was no streaming-platform release,” W says. But “with around 20 million views, we managed to enter the‘Global 200’ chart.
It’s not exactly scientific, but they’ve figured out what drives views more than many of the platform’s content creators. Eventually, Blinks compiled enough information tothat are part YouTube policy, part folk knowledge, part fan superstition. W sent me a list of over 60 directives they share with followers. Do: Get a YouTube Premium account to skip ads, type the song name in YouTube’s search bar to encourage higher search placement, and space out streams by watching other videos in between.
“Hot 100.” Even though Blackpink has posted their official short-form content exclusively on YouTube, TikTok currently has more than a million videos created with the “Pink Venom” sound compared with YouTube’s 750,000. YouTube is counting on Shorts partnerships with Blackpink and BTS to turn the tide.
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