Apple reveals during a conference call yesterday that most iPhones are purchased using some sort of program.
executives spoke with the media and investors during a conference call. Sometimes a major market-moving piece of information is revealed during the call. Yesterday's call included some news that was more interesting than earth-shattering.
First, Apple noted that regardless of where the purchase is being made, most iPhone sales are made through some type of program. According to Apple CFO Luca Maestri,"The majority of iPhones, at this point, are sold using some kind of a program, trade-ins, installments, some kind of financing. And that percentage, which again, it’s well over 50%, is very similar across developed and emerging markets.
Maestri added,"We want to do more of that because we think it really helps reduce the affordability threshold for our products. And we think it is also one of the reasons why our product mix has been very strong during the last couple of cycles." One question that CEO Tim Cook did not respond to was one about the lengthening of the iPhone upgrade cycle to 3-4 years from the 1-2 years that used to be more typical. When asked about this, Apple's CEO said,"In terms of the upgrade cycle and so forth, it’s very difficult to estimate real-time what is going on with the upgrade cycle.
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